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Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement

- Chao, Chih-Wei (Fred), Hung, Yu-Chen, Sun, Li

Strategic recommendations for new product adoption in the Chinese market

- Chao, Chih-Wei (Fred), Reid, Mike, Lai, Po-Hsin, Reimers, Vaughan

Vicarious innovativeness or vicarious learning: the role of existing vicarious innovativeness in new product purchase intentions

- Chao, Chih-Wei, Reid, Mike, Hung, Yu-Chen

Global consumer innovativeness and consumer electronic product adoption

- Chao, Chih-Wei, Reid, Mike, Mavondo, Felix

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